The dating app’s first major worldwide strategy sees app symbol Hingie “dying to be deleted” as young love blossoms.
With competition growing within the online dating sector, brands from Bumble and Tinder to Grindr, Match.com and Happn, are fighting to locate a placement that may attract singles, cut through the sound and guarantee packages worldwide.
Hinge is going for a various method of its Match Group stablemates with a brand new campaign dedicated to the app’s objective – to be deleted. The dating app’s first worldwide campaign, and television debut, brings Hingie to life as being a loveable application symbol that is assaulted by pigeons, burned for a campfire and drowned in a washer all into the quest for love.
Week“On Hinge there are no rules, timers or games because we’ve created an app that’s actually designed to get people off their phones and out on great dates,” Hinge CMO Nathan Roth tells Marketing.