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Going to the best 90: Incentivized fellow Mobilizers advertise HIV tests facilities to Men might Intercourse With Males Using social media optimisation in Mumbai, Asia

Going to the best 90: Incentivized fellow Mobilizers advertise HIV tests facilities to Men might Intercourse With Males Using social media optimisation in Mumbai, Asia

This peer mobilization pilot for HIV and syphilis examining employed texting on homosexual dating sites, clinic word-of-mouth, and look hiring to achieve men could love-making with boys in Mumbai. In half a year, the pilot gotten to a reasonably simple 247 individuals, 244 of whom got never ever analyzed for HIV. Problems incorporated minimal employment and loss to follow-up for posttest therapies and techniques initiation for folks with HIV.

ABSTRACT

Latest reports of Indian guys who’ve sex with boys (MSM) demonstrated prevalent usage of social media marketing for attempting intercourse business partners. We all piloted an equal mobilization method of check out the feasibility of engaging previously unreached MSM on line to relate them to HIV screening providers (HTS). MSM are motivated to seek HTS through messages placed on a favorite dating site. People that seen the specific HTS internet site and investigated for HIV were employed as peer mobilizers and offered coupon codes with unique determining requirements to spread to many other boys inside their multimedia networks. If a community associate delivered within web site with a voucher and investigated for HIV, the fellow mobilizer was given a small financial motivation. Network members introducing in the tests website are likewise recruited as peer mobilizers and furnished discount coupons. In a 6-month period, 247 MSM happened to be recruited and investigated for HIV and syphilis, of who 244 (99%) were novice testers.